This looks like a one day event, for Valentine's Day:


http://avantgame.blogspot.com/2007/02/free-candy-game-you-must-play-
with-me.html

http://www.flickr.com/photos/35784134@N00/

and if you follow the directions, you'll be in time for the second
annual Valentine's Day Pillow Fight:

http://laughingsquid.com/pillow-fight-returns-to-san-francisco/

How delightful is that?
Lisascenic